Would you get on a plane ... without a flight-plan?
I am a financial planner, and aviation analogies come easily to me so when somebody asked me to give my first 30 second commercial I naturally related financial planning to flight planning. That was 8 years ago ... & I still use that idea to help people remember what I do.

It's an effective analogy because when you are in flight:

• You want to know for sure where you're headed.


• You want the pilot to know how to avoid rough weather without taking you off course.


• You want to arrive at your destination on time.


• You want to get there as quickly as possible.


• You want a smooth landing.


• And most importantly, you want the pilot to do it all as safely as possible.

To me, every one of these statements is also true of financial planning.
So, as the "Financial Flight Planner" I find myself advising that people to "Keep the seat belts fastened tightly around you." The next several years are likely to be a bumpy ride.